Amazon error 18730: The brand is not identified in Brand Registry
What does it mean?
A spelling difference or a pending registration.
How to fix it
Use the exact name from Brand Registry.
Where do you fix it?
- In your product data (your source)
- 5461You may not create new ASINs for this brand
- 5665The brand name has not been approved by Amazon
- 5462You may not use this brand name for this ASIN
- 5661Possible misuse of the brand field
- 5995The brand does not match the brand in the catalogue
- 5561The attribute contains trademarked terms
- 5664Generic product policy
- 8572The product codes do not match the products you are listing
Source
Summarised in our own words; Amazon's page is leading.