Amazon error 100470: A word is used more than twice in the title
What does it mean?
Amazon's title requirements allow the same word at most twice. The message names the word, for example the product type repeated in brand, title and variant. Prepositions, articles and conjunctions do not count; brand names do. We see Amazon report this as an error on live listings.
How to fix it
Rewrite the title so that no word appears more than twice, then submit it again. Move detail to the bullet points or the item highlights.
Where do you fix it?
- In your product data (your source)
- In your feed tool: mapping, rule or channel setting
- 90057The field contains an invalid value
- 8105Attribute data does not match the list of valid values
- 90111Invalid value, for example not a valid number or currency
- 90114The value is lower than the minimum allowed
- 90221The value must be greater than the limit
- 90197The value is greater than the allowed maximum
- 90226The value is shorter than the allowed minimum
- 90117The value exceeds the maximum length
Source
Summarised in our own words; Amazon's page is leading.